Tony Robbins launches real-time AI coaching in his own voice with Steno.ai and ElevenLabs

Tony Robbins has spent four decades helping people improve their lives. But direct access has always been limited. Private coaching can cost over $1 million, and most only experience his guidance through large events or recorded content.

Now, his AI Twin, built by Steno.ai and voiced in real time using ElevenLabs' Text to Speech,  makes that same experience available to anyone, 24/7. Whether on mobile, web, or inside his Rapid Planning Method (RPM) software, Tony is just a question away.

How Steno.ai and ElevenLabs come together

Steno.ai’s platform turns a thought leader’s content into always-on, one-to-one guidance. Decades of Tony Robbins’ seminars, books, and interviews are distilled and delivered in his own voice while every answer is personalized to the individual.

To bring Tony’s voice to life, Steno.ai evaluated every major voice provider. They found only ElevenLabs could stream in real time while preserving studio-quality sound, emotional nuance, and conversational depth. That allowed Steno.ai to focus on the intelligence behind the AI and capture the experience of being coached by him.

Product impact and emotional resonance

The AI is deeply personalized. It remembers each user's name, goals, and past conversations - offering coaching that feels personal and alive.

“Arman, how are those push-ups between meetings going?” isn’t a script. It’s a real-time check-in from a voice that feels human.

• Tens of thousands of users are already engaging with the AI Twin across RPM, web, iOS, and Android.
• Rated 4.9 on the iOS App Store with over 1,500 reviews.
• Scales Tony’s guidance to millions, in users’ preferred language—anytime, anywhere
• Unlocks a new revenue channel for Tony’s organization, with no added time commitment

Customer reviews highlight real emotional impact, including stories of personal breakthroughs.

• “Insanely beneficial—better than therapy.”
• “It’s like having Tony Robbins as your coach 24/7.”
• “Tremendously healing; I feel like I’m on a call, person to person.”
• “Pushes me to find starting points and small steps.”
• “Helped me end a business relationship with clarity and confidence.”

“With Steno.ai, I’ve created an AI Twin of myself—so anyone, anywhere in the world, in any language, can sit down and have a life-changing conversation with me. This isn’t about replacing human connection. It’s about multiplying it. It’s about scaling transformation—so the strategies that have changed hundreds of millions of lives can now reach billions. This isn’t just AI. It’s a breakthrough delivery system, changing the world one transformation at a time.” Tony Robbins, 7x New York Times bestselling author

“Steno.ai didn’t just deliver—they reimagined what was possible. Their platform personalizes Tony’s decades of wisdom for each user, and ElevenLabs makes it sound exactly like him. It’s the most impactful digital product we’ve ever launched.” Justin Kahn, Head of Digital Innovation, Robbins Research International

“This isn’t just a new product. It’s a new medium. At Steno.ai, we’re building AI Twins that feel real—emotionally intelligent, deeply personalized, and always available. With ElevenLabs, we’ve created an experience so powerful that users feel like they’re truly speaking with Tony. This is the future of how thought leaders will teach, connect, and scale.” Arman Assadi, Co-Founder & CEO, Steno.ai

Digital twins that scale trust

Tony’s AI Twin isn’t just a coaching tool. It’s a roadmap for how public figures can build deeper, more scalable relationships with their audiences.

It turns decades of content into an always-on, interactive presence. For fans, it delivers access to guidance that was once out of reach. For creators, it’s a way to expand impact, increase engagement, and turn passive followers into active participants — without adding one-on-one time. Create your digital twin at Steno.ai. Get in touch with our team to add ElevenLabs Text to Speech to your app here.