I framkant med AI: Så byggde Klarna om marknadsföringen med AI

Leading with AI: How Klarna Rebuilt Marketing with AI

AI har förändrat vad som är möjligt inom marknadsföring. Klarna visar vad som händer när ett team verkligen satsar på det. I det här samtalet möter Luke Harries (Head of Growth, ElevenLabs) David Sandström (CMO, Klarna) för ett av de mest konkreta samtalen om AI-marknadsföring. Vi hoppar över teorin och går rakt på arbetsflödena — de faktiska processerna, verktygen och teamstrukturerna bakom en av de största AI-förändringarna inom marknadsföring idag. Det här får du lära dig Hur Klarna byggde om sina viktigaste marknadsföringsflöden med AI från grunden Vilka verktyg, processer och teamstrukturer som gjorde det möjligt Hur de fick hela organisationen att använda AI — och vad de flesta företag missar Varför kreativitet blir den sista verkliga skillnaden i AI-eran Konkreta tips du kan ta med dig till ditt eget team

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5 mars

The Future of Learning: How AI is Revolutionizing Education

Leading universities, EdTech companies, and corporate training programs are using AI voice to deliver personalized instruction at scale, reach global audiences instantly, and create learning experiences students actually complete. Join to see they are building AI teaching agents and accessible content that transform student outcomes — and how you can do the same. In this session, you'll learn how to: Personalize training — Live demos showing how AI voice delivers personalized support to individual learners, without adding headcount See what's actually working — Real examples from StudyLab AI, MasterClass, and Supernova on how they use AI voice to keep students engaged and coming back Reach any learner, anywhere — Turn existing course materials into audio for visually impaired students and translate content into 30+ languages in days Whether you're building K-12 apps, university programs, corporate training, or consumer platforms, you'll leave with practical strategies, real customer stories, and a clear path to getting started with ElevenLabs.

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25 februari

Building Voice Agents That Actually Sound Human

Imagine voice agents that are so expressive, they blur the line between AI and a human conversation - staying calm under pressure, de-escalating tense moments, and guiding customers to a clear resolution. Introducing Expressive Mode for ElevenAgents: unprecedented control over tone and delivery, so your agents can adapt to real customer emotion and respond at exactly the right moment - helping customers feel helped, not processed. Expressive Mode is powered by two upgrades built to work seamlessly together inside our vertically integrated ElevenAgents platform: Eleven v3 Conversational — our most emotionally intelligent, context-aware TTS model, optimized for real-time dialogue A new turn-taking system — better-timed responses with fewer interruptions, so conversations flow naturally Because Expressive Mode is integrated end-to-end within ElevenAgents, it can use real-time signals (emotional cues + speech patterns) to infer how something is said — not just what was said — and decide when the agent should speak, pause, or wait. The result: more human timing, especially in emotionally charged situations. In this session, we’ll show you how to use Expressive Mode to deploy emotionally expressive agents that sound on-brand, respond naturally, and adapt to real customer emotion — without increasing your per-minute cost. What you’ll learn 1. Build experiences customers actually appreciate - how expressive tone + natural timing improves trust, satisfaction, and engagement 2. See it in action - live demos of Expressive Mode handling real customer moments (frustration, urgency, confusion and even humor) 3. A practical rollout playbook - what to test, what to measure (CSAT/NPS, containment, conversion), and how to iterate fast

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