AI के साथ आगे: Klarna ने मार्केटिंग को AI से कैसे नया रूप दिया

Leading with AI: How Klarna Rebuilt Marketing with AI

AI ने मार्केटिंग में संभावनाओं को बदल दिया है। Klarna इस बात का उदाहरण है कि जब कोई टीम सच में इसे अपनाती है तो क्या हो सकता है। इस सेशन में, Luke Harries (हेड ऑफ ग्रोथ, ElevenLabs) बात कर रहे हैं David Sandström (CMO, Klarna) से — AI मार्केटिंग पर सबसे प्रैक्टिकल बातचीत में से एक के लिए। हम थ्योरी छोड़कर सीधे वर्कफ़्लो पर आ रहे हैं — वे असली प्रोसेस, टूल्स और टीम स्ट्रक्चर जिनकी वजह से आज मार्केटिंग में सबसे बड़ी AI ट्रांसफॉर्मेशन हुई है। आप क्या सीखेंगे Klarna ने कैसे अपनी कोर मार्केटिंग वर्कफ़्लो को AI के साथ शुरू से बनाया वे टूल्स, प्रोसेस और टीम स्ट्रक्चर जिनसे यह मुमकिन हुआ उन्होंने पूरे संगठन में AI को कैसे अपनाया — और ज्यादातर कंपनियां इसमें क्या गलती करती हैं AI के दौर में क्रिएटिविटी ही असली फर्क क्यों बनती जा रही है ऐसे प्रैक्टिकल टिप्स जो आप अपनी टीम के लिए ले जा सकते हैं

और वेबिनार्स

5 मार्च

The Future of Learning: How AI is Revolutionizing Education

Leading universities, EdTech companies, and corporate training programs are using AI voice to deliver personalized instruction at scale, reach global audiences instantly, and create learning experiences students actually complete. Join to see they are building AI teaching agents and accessible content that transform student outcomes — and how you can do the same. In this session, you'll learn how to: Personalize training — Live demos showing how AI voice delivers personalized support to individual learners, without adding headcount See what's actually working — Real examples from StudyLab AI, MasterClass, and Supernova on how they use AI voice to keep students engaged and coming back Reach any learner, anywhere — Turn existing course materials into audio for visually impaired students and translate content into 30+ languages in days Whether you're building K-12 apps, university programs, corporate training, or consumer platforms, you'll leave with practical strategies, real customer stories, and a clear path to getting started with ElevenLabs.

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25 फ़रवरी

Building Voice Agents That Actually Sound Human

Imagine voice agents that are so expressive, they blur the line between AI and a human conversation - staying calm under pressure, de-escalating tense moments, and guiding customers to a clear resolution. Introducing Expressive Mode for ElevenAgents: unprecedented control over tone and delivery, so your agents can adapt to real customer emotion and respond at exactly the right moment - helping customers feel helped, not processed. Expressive Mode is powered by two upgrades built to work seamlessly together inside our vertically integrated ElevenAgents platform: Eleven v3 Conversational — our most emotionally intelligent, context-aware TTS model, optimized for real-time dialogue A new turn-taking system — better-timed responses with fewer interruptions, so conversations flow naturally Because Expressive Mode is integrated end-to-end within ElevenAgents, it can use real-time signals (emotional cues + speech patterns) to infer how something is said — not just what was said — and decide when the agent should speak, pause, or wait. The result: more human timing, especially in emotionally charged situations. In this session, we’ll show you how to use Expressive Mode to deploy emotionally expressive agents that sound on-brand, respond naturally, and adapt to real customer emotion — without increasing your per-minute cost. What you’ll learn 1. Build experiences customers actually appreciate - how expressive tone + natural timing improves trust, satisfaction, and engagement 2. See it in action - live demos of Expressive Mode handling real customer moments (frustration, urgency, confusion and even humor) 3. A practical rollout playbook - what to test, what to measure (CSAT/NPS, containment, conversion), and how to iterate fast

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