In today’s global market, the ability to create multilingual content has become essential for brands that want to expand their reach and increase engagement. Whatever kind of content you’re ready to create, videos that cater to multiple languages and regions allow brands to connect on a more personal level.
But traditionally, creating professional voiceovers in multiple languages is time-consuming and expensive.
This is where text-to-speech tools are changing the game, making it easier than ever to produce high-quality, multilingual voiceovers quickly and affordably.
In this guide, we’ll explore some of the best TTS tools available for multilingual video production, highlight their pros and cons, and offer tips to help you integrate them into your video production workflow effectively.
All about TTS & multilingual video production
With the rise of digital content, video has become one of the most powerful ways for brands to reach audiences worldwide. In fact, studies show that audiences retain 95% of a message when it’s delivered in video form — a great way to reach your customers and tell your story.
But if your strategy is 100% in English, you risk alienating your customers whose native languages are different. But with costly translation services, extensive re-recording, and the need to find local actors across languages, translating into multiple languages is challenging.
TTS technology solves many of these issues by enabling brands to generate natural-sounding voices in various languages at the click of a button. Simply upload your script, translate it into your target language, and then select the voice you’d like. That’s it — now you have a professional-sounding voice over that’s ready to go in any language on the planet.
These tools not only save time and money but also offer unique customization options, allowing brands to create culturally relevant and authentic video content for diverse markets. Imagine your Spanish videos being localized even further, into Mexican Spanish, Catalan, or Argentinian Spanish, depending on their viewer.
Ultimately, AI voiceover tools are an ideal choice for companies that want to reach a global audience without the limitations of traditional voiceover production.
Features to look for in a multilingual TTS tool
But when selecting a great text-to-speech tool for your multilingual video production, what should you look for? Our experts break down some features that we think are essential to ensure quality and usability.
Voice quality and naturalness
For video content to be engaging, the voices used must sound natural and lifelike. No one likes a robotic-sounding translation, and not taking the time to source a realistic voice for one language is a surefire way of telling your international audience that you don’t care about them.
Always look for an advanced text-to-speech tool that utilizes neural network models to create voices that mimic human speech, giving your content an authentic touch. The best in class? It’s got to be ElevenLabs.
Language and accent options
With a global audience, it’s crucial to offer language and accent options that match the regions and cultures you’re targeting. Look for text-to-speech tools that provide a wide range of languages and regional accents to make your content feel more relatable.
Ready to take this further? Don’t just translate across languages, but hone in on regional accents and dialects. In this way, the audience is presented with a video that feels familiar, right from the start.
Next-level customization
With features like ElevenLabs’ Voiceover Studio,
Customization features allow you to adjust the tone, pacing, and emotional inflections of your TTS voiceover, aligning it with your brand’s style and the video’s message. Tools that offer these controls make it easier to tailor content to specific audiences.
User-friendliness and integration
Lastly, ease of use is key. Opt for TTS tools that are intuitive and integrate smoothly with your existing video production platforms. This means that growing businesses can quickly incorporate text-to-speech into your workflow without major adjustments.
Harness Voice Cloning
If you’ve got a personal brand, the natural choice for your voiceover is, well, your own! Look for a reliable text-to-speech tool that allows you to clone your own voice,
Top text-to-speech tools for multilingual video production
So, let’s dive into the best text-to-speech tools on the market right now for multilingual video production.
ElevenLabs