> This is a page from the ElevenLabs documentation. For an index of the documentation, fetch https://elevenlabs.io/docs/llms.txt.

# Bigin

Your receptionist can recognize callers who are already in Bigin by Zoho CRM, add new callers as contacts, record each call on the caller's contact, and create a follow-up task for your team. Bigin's API only accepts OAuth sign-in tokens that expire every hour, so webhook tools can't connect to it directly. Reception connects through [Zapier](/docs/reception-ai/integrations/zapier).

## Set up

### Connect Zapier

If you haven't yet, connect [Zapier](/docs/reception-ai/integrations/zapier) in Reception.ai.

### Add the Bigin actions

In your Zapier MCP server at [mcp.zapier.com](https://mcp.zapier.com), add the [actions below](#actions) from the **Bigin by Zoho CRM** app and sign in to Bigin when Zapier asks. For each field, either set a fixed value or let the AI fill it in, as listed.

The actions can do anything the Bigin user you sign in as can do. Consider a dedicated user with access only to contacts, calls, and tasks.

### Assign the tools

In Reception.ai, open the Zapier integration's **Tools** tab, select **Refresh tools**, and assign each action to the **Client** (receptionist).

### Test it

[Test your receptionist](/docs/reception-ai/receptionist/testing) with a call from a number saved on a Bigin contact, then as a new caller who asks for a callback. The new contact appears in Bigin with the call and a task on it.

## Actions

### Find the caller

| Field                  | Value                                                             |
| ---------------------- | ----------------------------------------------------------------- |
| **Zapier action**      | **Search Contact**                                                |
| **Set in Zapier**      | **Organization**: your Bigin organization.                        |
| **Let the AI fill in** | **Mobile Number** or **Phone Number**: the caller's phone number. |
| **Assign to**          | **Client**                                                        |

### Add the caller

| Field                  | Value                                                                         |
| ---------------------- | ----------------------------------------------------------------------------- |
| **Zapier action**      | **Create Contact**                                                            |
| **Set in Zapier**      | **Organization**, and the contact owner and any tags you want on new callers. |
| **Let the AI fill in** | First name, last name, mobile number, and email address.                      |
| **Assign to**          | **Client**                                                                    |

Bigin requires a last name on every contact, so your receptionist must ask for it.

### Log the call

| Field                  | Value                                                                                                                                               |
| ---------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Zapier action**      | **Create Call**                                                                                                                                     |
| **Set in Zapier**      | **Organization**, the call owner, the call type (**Inbound**), and the call duration as a fixed placeholder such as `01:00`.                        |
| **Let the AI fill in** | The contact (from the previous actions), the subject, the call start time (the current date and time), and a description of what the caller needed. |
| **Assign to**          | **Client**                                                                                                                                          |

Bigin requires a call type, start time, and duration on every call. Your receptionist logs the call while it's still going, so it can't know the real length.

### Create a follow-up task

| Field                  | Value                                                                            |
| ---------------------- | -------------------------------------------------------------------------------- |
| **Zapier action**      | **Create Task**                                                                  |
| **Set in Zapier**      | **Organization**, and the owner who handles callbacks.                           |
| **Let the AI fill in** | The subject, due date, description, and the contact (from the previous actions). |
| **Assign to**          | **Client**                                                                       |

> **Tip**
>
> Add a [procedure](/docs/reception-ai/receptionist/rules-and-procedures) so your receptionist
> searches for the caller first, only creates a contact when no match is found, and logs the call
> before it ends the conversation.

> **Warning**
>
> **Search Contact** returns whatever is saved on the contact. Add a
> [rule](/docs/reception-ai/receptionist/rules-and-procedures) telling your receptionist to never
> read a contact's details back to the caller, and to use them only to recognize the caller.

## Limitations

* The call duration in Bigin is a placeholder, not the real call length. Your call history in Reception.ai has the real length and transcript.
* Zapier's Bigin app has no action to add a note, so the call's description holds what the caller wanted.
* Zapier's Bigin app can't check anyone's availability, so your receptionist can't safely book Bigin events. Use the follow-up task, or Reception's own booking with [Google Calendar](/docs/reception-ai/integrations/google-calendar).
* Each action your receptionist runs uses tasks from your Zapier plan. Zapier currently counts two tasks per successful call; failed calls aren't counted. When the plan runs out, the actions stop until it resets.

## Troubleshooting

| Problem                                       | What to check                                                                                                           |
| --------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------- |
| A Bigin action doesn't appear in Reception.ai | Select **Refresh tools** on the Zapier integration after adding actions in Zapier.                                      |
| An action shows **Changed** and isn't used    | You edited it in Zapier. Select **Update** in the **Tools** tab.                                                        |
| Known callers aren't found                    | Bigin matches phone numbers as stored. Store numbers in one format, and check whether they're saved as mobile or phone. |
| **Create Contact** fails                      | The caller didn't give a last name. Tell your receptionist to always ask for one.                                       |
| **Create Call** fails                         | Check that the call type and duration are set in Zapier and that the start time is a full date and time.                |
| Calls or tasks aren't linked to the caller    | Your receptionist needs the contact from **Search Contact** or **Create Contact**.                                      |