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# HubSpot

## Overview

Connect your ElevenLabs AI agents with [HubSpot](https://www.hubspot.com/) CRM to manage contacts, companies, and deals. This integration enables your agents to create and update CRM records, search for existing data, and automate sales and marketing workflows.

## Capabilities

| Capability                | Support                                    |
| ------------------------- | ------------------------------------------ |
| Zero retention mode (ZRM) | Not supported                              |
| Attachments in tools      | Not supported — tools operate on text only |

## Setup

This integration uses a **HubSpot Private App** token for authentication.

#### Create a Private App in HubSpot

Go to **Development** > **Legacy apps** in your [HubSpot account](https://developers.hubspot.com/docs/api/private-apps) and click **Create legacy app** > **Private**. Grant it the CRM scopes your agent needs (e.g., `crm.objects.contacts.read`, `crm.objects.contacts.write`).

#### Copy the access token

After creating the app, copy the generated access token. It starts with `pat-`.

#### Connect in ElevenLabs

In the ElevenLabs integration setup, paste your private app token in the **Private App Access Token** field.

> **Note**
>
> This integration currently only supports US-hosted HubSpot accounts (`api.hubapi.com`). EU-hosted
> accounts (tokens starting with `pat-eu1-`) are not yet supported.

## Demo video

> **Note**
>
> This demo uses legacy webhook tools. If you're using the native HubSpot integration, the tools are
> configured automatically — no manual webhook setup is needed.

## How it works

#### Customer identification

The agent asks the caller for an identifying detail such as their email address, then searches the CRM to verify whether a record exists.

#### Understand call intent

The agent asks the caller about the purpose of their call. This step can be adapted to your particular workflow.

#### Get previous interactions

The agent fetches previous interactions from the CRM using the contact ID retrieved during identification.

#### Ticket creation

The agent discusses the issue with the caller, relates it to any previous interactions, and creates a ticket for follow-up items.

## Useful links

* [HubSpot API documentation](https://developers.hubspot.com/docs/api/overview)
* [Private Apps guide](https://developers.hubspot.com/docs/api/private-apps)
* [CRM API reference](https://developers.hubspot.com/docs/api/crm/understanding-the-crm)

> ElevenLabs provides APIs and SDKs for text to speech, voice cloning, speech to text, sound effects, voice isolator, voice changer, and conversational AI agents. Build voice-enabled applications with lifelike audio generation.